MATHILDE RENAULT




SYNESTHESIA


Synesthesia, 2016, researches the highly evocative nature of the sense of smell, coming down from human’s predisposition to synesthesia; a neurological phenomenon in which the stimulation of one sense uncommonly stimulates another one. The work investigates the translation of the sense of smell through visual experiences, by analysing the precepts of the ‘advertising language’ within the perfume industry. Wind, water, air... heat, flowers, earth... leather, colour, smoke... worldwide associations of images translating textures into sensorial experiences. 


Supported by : CaTec and Tungsten Studio.